Softy Bamboo
29 JUN - 14 . OCT . 2022 . FRI
Designed by Min Kyuwon
This project addresses the issue of environmental pollution, a persistent global problem. In particular, it recommends the use of bamboo tissue, inspired by the rising annual consumption of toilet paper. Bamboo offers a significant advantage over regular trees due to its rapid growth, helping to reduce deforestation.
The project logo is designed as “Pi,” symbolizing sustainability through the concept of infinity, much like the endless digits of the mathematical constant. The name also incorporates “TP,” a shortened form of “Toilet Paper,” and includes a visual element—a bar representing bamboo. Additionally, an exhibition space was designed to raise awareness and share information about bamboo-based tissue products.
Background and Motivation
The idea for this project began with a simple moment in an everyday setting—inside a public restroom. I noticed how much toilet paper was being wasted without much thought, and it made me wonder about the environmental cost behind it. Later, I came across an article highlighting the massive annual consumption of toilet paper worldwide, which further deepened my concern. While researching alternatives, I discovered that bamboo tissue could be a more sustainable option due to bamboo’s fast-growing nature and minimal impact on forests. This realization led to the development of a project that promotes bamboo tissue as an eco-friendly solution and raises awareness through thoughtful design and an informative exhibition.
Tools: Adobe Photoshop, Adobe Illustrator, Procreate
BRANDING
Illustrator, Photoshop, 4 April, 2025
Softy Bamboo is the eco-friendly life-style brand which helps people participate in their own experience.
By understanding how bamboo toilet paper producing and toilet paper is polluting environment,
users can recognize seriousness and find solutions.
It is a brand that strives to protect diverse natural environments and animals.
The overall shape of the logo resembles the symbol for Pi, representing sustainability.
It also embodies a fusion of the forms of bamboo and toilet paper into a single unified shape.
By understanding how bamboo toilet paper producing and toilet paper is polluting environment,
users can recognize seriousness and find solutions.
It is a brand that strives to protect diverse natural environments and animals.
The overall shape of the logo resembles the symbol for Pi, representing sustainability.
It also embodies a fusion of the forms of bamboo and toilet paper into a single unified shape.
POSTER
Photoshop, Illustrator, 5400 x 7200 px, 16 August, 2022
It's a poster to promote the brand. It was based on the fact that the exhibition space contains the
brand's thoughts. The exhibition space was imaged so that it could be seen at a glance, and the
cylindrical shape of bamboo was grafted into several places on the poster to emphasize the beauty of the curve.
MAGAZINE
Photoshop, Illustrator, 5400 x 7200 px, 1 - 15 August, 2022
It is a magazine that introduces brands, products, and exhibitions. It reflects on the
seriousness of waste paper waste and contains the brand's value of "reducing environmental
pollution through bamboo waste." It catches the eye with its pop colors and original images.
seriousness of waste paper waste and contains the brand's value of "reducing environmental
pollution through bamboo waste." It catches the eye with its pop colors and original images.
WEBSITE
Photoshop, Illustrator, 3508 x 2480 px, 14 October, 2022
aiming for easy accessibility and a visually engaging experience.
In addition to the playful and vibrant illustrations, the website layout emphasizes minimalism and clean navigation,
allowing users to seamlessly explore the brand’s identity. Through bold typography and unique visual storytelling,
the site effectively captures the brand’s personality and aesthetic direction.
ARTWORK
Procreate, 2112 x 2316 px, 19 Jul, 2022
toilet paper rolls, symbolizing harmony between nature and sustainability.
Representing the eco-friendly values of Softy Bamboo, the artwork highlights the brand’s mission
to protect wildlife and promote greener choices through imaginative visuals.
SPACE DESIGN
Photoshop, 5000 x 3333 px, 4 - 13 Jul, 2022
This immersive exhibition space introduces
the story of bamboo as a sustainable alternative to traditional toilet paper.
Featuring colorful visuals, friendly panda characters, and engaging educational panels,
it highlights the environmental impact of deforestation and promotes eco-friendly solutions.
Through playful yet informative design, the exhibition reflects Softy Bamboo’s mission to raise
awareness and inspire action for a greener future.
PACKAGE DESIGN
Photoshop, 3500 x 2300 px, 28 - 29 Jun, 2022
Inspired by the natural texture and structure of bamboo, the cylindrical form echoes both bamboo stalks
and toilet paper rolls—reinforcing the brand’s core concept. Bright, vibrant colors and adorable panda illustrations
add a friendly, engaging tone, making the product stand out while also conveying its eco-conscious message.
Every detail, from the materials to the visuals, is designed to reflect Softy Bamboo’s mission:
protecting nature and wildlife while offering a fun, sustainable alternative to conventional toilet paper.