REIMAGINING PACKAGING
NOZE by AirWick
24 . MAR - 03 . APR . 2025
Designed by Min Kyuwon
Air Wick is a globally recognized brand specializing in air fresheners and home fragrance products. Established in 1943 in the United States by inventor Guy S. Paschal, it was among the first odor eliminators that combined functionality with aesthetic appeal, leaving homes smelling clean and fresh. Today, Air Wick is owned by the British multinational company Reckitt and is available in over 80 countries worldwide.
This project was a two-week-long initiative where we redesigned the packaging of an existing brand to better suit the Gen Z market and created a TikTok advertisement to promote it.